The smartphone is the most revolutionary tool of recent decades, the device that finally fulfilled the dream of offering us a pocket computer, capable of meeting our needs for a communication tool, a photographic camera, an entertainment center and more. The side effect of such a powerful tool? Which can be very addictive.
This is what a recent study by Motorola has found again and for this reason, the #PhoneLifeBalance campaign has been launched globally. According to Motorola, this campaign alerts consumers to the importance of improving the balance between their cell phones and their personal lives. As the creators of the first mobile phone in history, we feel responsible for analyzing the impact on our lives of this rapidly evolving technology and the desire to have it, without it becoming the center of our lives. That's why we created Phone Life Balance: A term we call balance between cell phone use and personal life, said Nair Trejo, Marketing Manager of Motorola in Peru.
What the study has revealed is something that we have already met but that it is difficult for us to admit: we put the use of the smartphone before relations with our scopes and family . And what does Motorola propose to solve it? Well, educate the public about the negative effects of abusing the use of a smartphone. For it, have joined forces with SPACE, an app for Android that proposes a 60-day program to help us combat smartphone addiction.
Some important information:
Compulsive check: 49% admit that they check their mobile phone more frequently than desired (almost 6 out of 10 in both Generation Z and Millennials) and 44% admit that they cannot avoid constantly checking their smartphone.
Excessive time spent on the mobile phone: 35% admit that they spend too much time on their smartphone and 44% think they would be happier if they used their phone less.
Emotional overdependence: 65% admit they panic when they think they have lost their smartphone (almost 3 out of 4 in Generation Z and Millennials). 29% agree that when you are not using your phone, you are thinking about using it or thinking about the next time you can use it.